Improved Marketing with Bulk SMS

Bulk messaging is a method employed by many business enterprises as a method of mobile marketing. It is essentially the process of disseminating a large number of SMS messages for delivery to mobile phone terminals. It is a powerful communication tool used for sending alerts and reminders. Mobile phones have over time become an important component of our daily lives. Companies big or small, spend significant amounts of money on traditional methods of advertising. Bulk SMS companies in Gurgaon; aim at creating greater brand awareness for a product by reaching out to higher potential markets within a short period of time. 

Types of Bulk SMS

Bulk SMS helps a company to communicate with a broader audience base through the use of its mobile marketing platform. The main types of Bulk SMS are as follows- 

·         Transaction SMS – This is also known as informational SMS and they are mainly used to deliver information like OTP for verification, sending updates, alerts, and reminders. Most industrial sectors use transactional SMS services. 

·         Promotional SMS- These messages are widely sent across to recipients to market the products and services of a business. They are sent between 9 am to 9 pm to all contact numbers that are not registered in the DAD list. 

Power Features of Bulk SMS

With the option of reaching out to a wider group of audience, bulk SMS facility has the following features- 

·         It has a robust delivery system along with a retry option to ensure delivery of all messages.

·         For ensuring timely delivery of messages it functions on an intelligent queue management system along with clustered load balancing. 

·         It is largely connected with multiple operators to ensure uninterrupted delivery of messages.

·         Messages can be effectively viewed without downloading or making use of data. It also has a quick delivery overview option and refreshes the screen.

·         In order to find out the delivery status of a particular number it also has a Searchable and Detailed delivery report option. 

·         Lastly, it exports the complete report to a CSV sheet.

Effective and Timely communication with Bulk SMS Services

The new wave of marketing’ aims at creating a greater impression on a larger group of people through the application of a dynamic technology; SMS. Bulk SMS allows companies to engage in real-time two-way communication. Reportedly 98% of the messages are in fact opened and read within the first 5 seconds. In contrast to this only 20% of emails are ultimately opened by the recipients. Bulk SMS services require low set up and operating costs. It is not only an intimate medium of communication but highly targeted as well.

Target Your Potential Consumer Market with Lead Generation

In the modern age of business promotion and marketing, lead generation plays a pivotal role. Lead generation essentially entails the process of initiating consumer interest or inquiry into the products or services of a business. It is the process of generating and capturing consumer curiosity. Getting leads is vital for list building, e-newsletter acquisition, and acquiring sales lead. Lead generation companies in Gurgaon utilize technology-based marketing actions like database collection as the foundation of lead generation solutions. It is a strategy levied to stimulate demand, build brand awareness, and contribute to greater sales. Over the years with the development of social media and search engine lead generation has become highly simplified. It has helped companies to ascertain their targeted group of audience better. 

Steps for Effective Lead Generation

Businesses at large aim at making profits. Besides identifying potential customers it very important to transform the potential leads into sales proceeds. 5 steps for attracting better leads are as follows- 

·         Acquire Leads- Create engaging content that can be shared across various marketing channels where your customers are active on like Facebook, Twitter, Instagram. Create content in the form of eBooks, blog posts, and info graphics etc. Make some of the content brief like short videos or tweets to capture their interest. While some content should have a sign-up form to gain access. Once they sign up you acquire a lead in your contact management system. 

·         Develop existing leads- On acquiring a lead into the CMS keeps nurturing it by keeping regular contact. Send emails on product trial or offers on the daily deal. Spend sufficient time to develop the lead into a customer of the company. 

·         Score the Leads- By scoring each lead the company can gauge which lead is showing interest by downloading content or viewing the web pages. This gives a greater insight into which lead is most likely to make a purchase or line in the sales funnel. 

·         Progress the lead to sales-Look for signs that they are ready to make the purchase move. This includes analysis of different data points like higher lead score, bigger budget, and more questions about a certain product. 

·         Evaluation of lead generation process- Analyse with your team the whole process to check where potential leads dropped off. Devise ways to retain them from the place they dropped off. With the help of marketing, analytics try to capture greater traffic to the website. Look for ways to increase the conversion rate make by making them sign up. 

Various Techniques adopted for Lead Generation

Lead generation is an extensive field of marketing it includes digital advertising by means of which contextual ads drive traffic to a page which pitches for a product and asks to enlist the viewer’s contact number. Inbound marketing is useful for brand storytelling. Industry, showrooms, and sponsorship events like trade fairs and product demonstrations aim at the physical display of the products. Other techniques include networking, camping, and cold calling. 

For modern business ventures lead generation is a core aspect of marketing and sales generation. Lead generation companies in Gurgaon deliver start-to-end services from generating to finally converting prospective leads into actual sales. It is a more direct and targeted approach towards lead sourcing, conversion to the customer, and retention.

Things You Should Consider When Choosing An Bulk SMS Service Provider

Interaction with customers is one of the elementary aspects on which depends the success of any company. It is actually the ability of reach to the largest possible probable customers in the market that can lead to business maximization for the commercial companies. SMS is one of the best ways through which the organizations can reach out to their customers, hence the phenomenon or the practice of using bulk SMS has gained a huge popularity in the current times.

As a business entrepreneur, you must choose the most effective Bulk SMS services provider so that information about your services and products can reach a maximum number of people in the market.  However, there is no dearth of Bulk SMS services provider options in the market, which can get you quite confused at times. Follow the below-given rules so that you choose nothing but the best.

Reliability – The very first thing that you must ensure at the time of choosing a Bulk SMS services provider is that it must use a platform that can be used round the clock for uptime of your SMS. This will mean that that the services must be available round the clock.

Delivery – The quality of the services is of major importance. There has to be an assurance that your SMS will reach the target audience without any delay or impediment. This can be done only if your Bulk SMS services provider has connections with tier one carriers. Look for this attribute if you want to reach out to the largest number of genuine probable buyers in the market. In case this is not so, the opposite may happen, which will include higher costs at practically no benefits.

Easy-to-use – The platform that will be used for sending the SMS has to be a simple one. This makes the process of sending bulk SMS much easier and faster. Anybody can use the services without the requirement of any type of prior training.

Scalability – Look for a Bulk SMS services provider who works with different types of companies and caters to various sizes or volumes. Again their services must be scalable. This ensures that they can also accommodate the future requirements of the company. With the feature of scalability, the strengths and the weaknesses of the service provider can be pointed out more accurately. This will help to eliminate problems that will exist in the task.

Customer Support – This is very important since bulk SMS sending is a technical job and glitches can occur at any point of the clock. You must have a 24x7 support from your Bulk SMS services provider.

Conclusion

When selecting a Bulk SMS services provider bear in mind that you must have a balance of reliability of services and also affordable price rates. A proper balance of the two will help you set up a good business and marketing infrastructure.